Course Description

Being a Nail Tech is about more than knowing how to sculpt an Acrylic Extension or paint a straight line.

The day you enrolled in your course, you had a vision of the future you were creating for yourself. Are you living that dream?

When you start this 10-Week Salon Overhaul, you will be asked what your goals are. Whether they are to work for someone else, to work less, to work more, to work internationally, or anything in between - these goals will be woven in to the structure of our lessons so that EVERYONE is closer to their vision in 10 Weeks time.

You are 10 weeks away from a completely new outlook on life and career. I'm so excited for you!

During the 10-Weeks we will cover -

  • Creating a Business Plan*
  • Reassessing What You're Doing Now
  • 5 Senses Assessments
  • Managing Your Salon Day to Day*
  • How to Set Your Prices*
  • Finding Your Niche and Target Market
  • Cold vs Warm Audiences
  • Traditional Marketing Methods
  • Affiliate Marketing
  • Websites
  • SEO
  • Google Analytics
  • An Overview of all Social Media Platforms
  • Social Media Strategy
  • Optimising Your Facebook Page
  • Understanding Facebook Insights
  • Facebook Advertising
  • Email and Messenger Marketing
  • Instagram
  • Snapchat
  • Marketing Plans
  • Sales Funnels
  • Measuring the Success of Your 
  • Marketing
  • What to do When it Doesn't Work

Note that the course contents was originally recorded as live streams with our first ever group of Overhaul students. The videos are not live but you still have access to help from Penny Monday-Friday every week.

*There is a very minimal amount of overlap with our Salon Success courses as indicated by the asterix's in the above list. The vast majority of content is unique to this course.

Educator

Penny Lawler

Penny Lawler has combined her two passions - teaching and the beauty industry - into an extremely successful career. She began working in adult education in 2006 and qualified as a Nail Technician a year later. In 2011 she took the leap to make nails her full time job and it was a natural progression to include education within that role. Between 2011-2016 she built 4 successful businesses, all within the beauty industry - the very first of which was a nail salon that went from zero clients in a spare bedroom to 300 clients and several staff in 18 months. "With 9 years’ industry experience including 5 years running a school for Nail Technicians I see, on a daily basis, a steady stream of women who are drawn to our industry by passion BUT so many struggle after graduation, lacking the skills to turn their qualification into a viable business." Penny now shifts her focus to mentoring others in the industry and turning passion into profit.

Course curriculum

  • 1

    Intro

    • Before You Get Started

    • Conversion Tracker
  • 2

    Week One

    • Creating a Business Plan - Video Lesson

    • Creating a Business Plan - Template

    • Creating a Business Plan - Challenge

    • Reassessing What You're Doing Now - Video Lesson

    • Reassessing What You're Doing Now - Challenge

    • Bonus - Price Change Email Template
  • 3

    Week Two

    • The 5 Senses Assessment - Video Lesson

    • The 5 Senses Assessment - Challenge

    • Managing Your Salon - Video Lesson

    • Managing Your Salon - Start of Day Template

    • Managing Your Salon - End of Day Template

    • Managing Your Salon - Weekly Template

    • Managing Your Salon - Monthly Template

    • Managing Your Salon - Client Care Template

    • Managing Your Salon - Challenge

    • Bonus - Client Consultation Form
  • 4

    Week Three

    • Finding Your Niche and Target Market - Video Lesson

    • Finding Your Niche and Target Market - Challenge

    • Warm and Cold Audiences - Video Lesson

    • Warm and Cold Audiences - Challenge
  • 5

    Week Four

    • Traditional Marketing Methods - Video Lesson

    • Traditional Marketing Methods - Challenge

    • Affiliate Marketing - Video Lesson

    • Affiliate Marketing - Challenge
  • 6

    Week Five

    • Social Media Platforms Overview - Video Lesson

    • Social Media Platforms Overview - Challenge

    • Social Media Strategy - Video Lesson

    • Social Media Strategy - Penny's Notes and Ideas

    • Social Media Strategy - Challenge
  • 7

    Week Six

    • Websites and SEO with Emily Keal - Video Lesson

    • Websites and SEO with Emily Keal - Challenge

    • Optimising Your Facebook Page - Video Lesson

    • Optimising Your Facebook Page - Challenge

    • Bonus - Taking Good Photos
  • 8

    Week Seven

    • Google Analytics with Emily Keal - Video Lesson

    • Google Analytics with Emily Keal - Emily's Recommended Videos

    • Google Analytics with Emily Keal - Challenge

    • Understanding Facebook Insights - Video Lesson

    • Understanding Facebook Insights - Challenge
  • 9

    Week Eight

    • Facebook Ads - Part One - Video Lesson

    • Facebook Ads - Part One - Challenge

    • Facebook Ads - Part Two - Video Lesson

    • Facebook Ads - Part Two - Challenge

    • Bonus - Pixels
  • 10

    Week Nine

    • Email and Messenger Marketing - Video Lesson

    • Email and Messenger Marketing - Challenge

    • Instagram and Snapchat - Video Lesson

    • Instagram and Snapchat - Challenge
  • 11

    Week Ten

    • Bringing it All Together - Marketing Plans and Sales Funnels - Video Lesson

    • Bringing it All Together - Marketing Plans and Sales Funnels - Map

    • Bringing it All Together - Marketing Plans and Sales Funnels - Client Tracker Template

    • Bringing it All Together - Marketing Plans and Sales Funnels - Challenge

    • Measuring Marketing Success - Video Lesson

    • Measuring Marketing Success - Challenge