Course Description

Whether you're yet to start your training or you've been in business for years, this course will get you up to speed on literally EVERYTHING you need to know to take your next step with the right foot.

We're moving into how to market your business now and a super easy way to do that is to use ChatBot Software to enhance client experiences in clever and unique ways.

For a really long time, 'Chatbot' seemed like a dirty word to me.

Admittedly, I didn't understand them AT ALL.

Like olives, like vodka, and like a few ex-boyfriends; the love had to grow slowly as I got to know them.

  • Imagine completing a Manicure and then getting the client to take a picture of your Chat Code, automatically sending their Aftercare instructions straight to their phone.
  • Imagine posting on Facebook about a new product, and having a link to buy and a video tutorial showcasing it's best features sent out to everyone that shows interest, the minute it arrives.
  • Imagine starting a conversation with everyone on your waiting list whenever you get a last minute cancellation.
  • And imagine, taking confused husbands everywhere through a straightforward questionnaire that directs them to the PERFECT gift for their wife and a link to buy her a voucher allll December long.

Chatbots are magical creatures. 

This workshop shows you how to start completely from scratch in the world of ChatBots.

Using a free ChatBot Platform available to anyone, ManyChat, we first take you through setting up an account and how the platform works.

The majority of the course though, is focussed on ideas and execution. Ways to use ChatBots within the salon world in a way that enhances client experience and attracts new clients with value-driven communications.

This is essentially a niche marketing course that will improve the marketing you currently do.

*Note that this course was put together quickly and without the usual editing of our more polished 'Salon Success' primary modules. This is reflected in its price.

You can watch our Salon Success workshops in any order but our recommended order makes this #12 of 12.

 

Educator

Penny Lawler

Penny Lawler has combined her two passions - teaching and the beauty industry - into an extremely successful career. She began working in adult education in 2006 and qualified as a Nail Technician a year later. In 2011 she took the leap to make nails her full time job and it was a natural progression to include education within that role. Between 2011-2016 she built 4 successful businesses, all within the beauty industry - the very first of which was a nail salon that went from zero clients in a spare bedroom to 300 clients and several staff in 18 months. "With 9 years’ industry experience including 5 years running a school for Nail Technicians I see, on a daily basis, a steady stream of women who are drawn to our industry by passion BUT so many struggle after graduation, lacking the skills to turn their qualification into a viable business." Penny now shifts her focus to mentoring others in the industry and turning passion into profit.

Course curriculum

  • 1

    Chatbots

    • Introduction to ChatBots

    • Creating Your Account and Tour - Part 1

    • Creating Your Account and Tour - Part 2

    • Growth Tools on ManyChat

    • Installing Growth Tools
  • 2

    The Good Stuff

    • Ideas for your Chatbot

    • Weekly Nailspiration | Overlay Widget - Bar

    • Weekly Nailspiration from Malina's Point of View

    • New Product Arrival | Overlay Widget - Slide In

    • Product Tutorials | Embeddable Widgets - Box

    • Multi-Part Web Series | Part 1 - The Landing Page

    • Multi-Part Web Series | Part 2 - The Sequence

    • Daily Maintenance Reminder | Facebook Comments

    • Post Link

    • Available Appointments | Facebook Comments

    • PDFs for Aftercare | Facebook Messenger Code

    • Opt Ins

    • Sequences - Choosing a Service | Messenger Ref URL

    • Sequences - Choosing a Gift | Facebook Comments

    • Manually Adding Customers to Sequences

    • When it doesn't work...

    • FAQs

    • Where to Get Extra Help

    • Conclusion

    • Up Next -