Course Description

Whether you're yet to start your training or you've been in business for years, this course will get you up to speed on literally EVERYTHING you need to know to take your next step with the right foot.

When I first started my business, my first order of business was – do the first client. I didn’t plan a damn thing. Story of my life I just dove right in and figured it’d work itself out. Let me just take a second to tell you – that’s the HARD WAY!

So – welcome to this next section of Salon Success, where we take the foundations we laid in previous workshops and start to add the framework. Without taking this analogy TOO deep, while it’s super tempting to skip bits so that you can get to the painting and decorating faster, a house with shoddy workmanship will fall to bits. You need to slow down and build a solid frame.

First things first, let's prioritise – in this workshop we'll establish exactly what boxes you need to tick before you can open the doors.

You can watch our Salon Success workshops in any order but our recommended order makes this #3 of 12.

Educator

Penny Lawler

Penny Lawler has combined her two passions - teaching and the beauty industry - into an extremely successful career. She began working in adult education in 2006 and qualified as a Nail Technician a year later. In 2011 she took the leap to make nails her full time job and it was a natural progression to include education within that role. Between 2011-2016 she built 4 successful businesses, all within the beauty industry - the very first of which was a nail salon that went from zero clients in a spare bedroom to 300 clients and several staff in 18 months. "With 9 years’ industry experience including 5 years running a school for Nail Technicians I see, on a daily basis, a steady stream of women who are drawn to our industry by passion BUT so many struggle after graduation, lacking the skills to turn their qualification into a viable business." Penny now shifts her focus to mentoring others in the industry and turning passion into profit.

Course curriculum

  • 1

    Branding Basics

    • Introduction to Branding

    • The Name

    • A Note on Naming Double Ups

    • The Name: Useful Links

    • Personal vs Non-Personal Branding

    • Everything Else You're Dying to Sort Out

    • Up Next -