Course Description

Whether you're yet to start your training or you've been in business for years, this course will get you up to speed on literally EVERYTHING you need to know to take your next step with the right foot.

By the end of this workshop you will - 

  • Know how to get clients to (happily!) pay what you're worth
  • Know what you’re really spending with our easy-to-use Cost Calculators
  • Know exactly how much to charge for every service you offer
  • Know how to increase your prices while making your clients happy that you did so (no, really!)
  • Be able to confidently compete in small towns, new towns, and in towns saturated with cut price salons

This course has HOURS of content, pre-programmed calculators, videos, worksheets and resources.

You can watch our Salon Success workshops in any order but our recommended order makes this #10 of 12.

Educator

Penny Lawler

Penny Lawler has combined her two passions - teaching and the beauty industry - into an extremely successful career. She began working in adult education in 2006 and qualified as a Nail Technician a year later. In 2011 she took the leap to make nails her full time job and it was a natural progression to include education within that role. Between 2011-2016 she built 4 successful businesses, all within the beauty industry - the very first of which was a nail salon that went from zero clients in a spare bedroom to 300 clients and several staff in 18 months. "With 9 years’ industry experience including 5 years running a school for Nail Technicians I see, on a daily basis, a steady stream of women who are drawn to our industry by passion BUT so many struggle after graduation, lacking the skills to turn their qualification into a viable business." Penny now shifts her focus to mentoring others in the industry and turning passion into profit.

Course curriculum

  • 1

    Introduction

    • Introduction

    • Introduction (Text Only)
  • 2

    Fixed Costs

    • Fixed Costs

    • The Costs of Running Your Business (Calculator)

    • Calculator Overview

    • Turning Numbers into Monthly Figures (Cheat Sheet)

    • #HustleTime

    • Property, Utilities and Insurance

    • Motor Vehicles

    • Motor Vehicles (Links)

    • Communication

    • Booking Software

    • Booking Software (Links)

    • Managing Money

    • The Office

    • Traditional Marketing

    • Traditional Marketing (Links)

    • Digital Marketing

    • Digital Marketing (Text Only)

    • Digital Marketing (Links)

    • You and Your Staff

    • You and Your Staff (Text Only)

    • Education

    • Reviewing Expenses
  • 3

    Variable Costs

    • Variable Costs

    • Drinks Supplied AKA The Origins of the 'One Up'

    • Chocolate and Cookies

    • Loyalty Programs

    • Calculating the Costs of Different Services
  • 4

    Putting It All Together

    • Gross Profit

    • Breaking Even

    • Market Positioning - Part 1

    • Market Positioning - Part 2

    • Return to the Profit Calculator

    • One-Off Costs

    • How to Set Your Prices AKA The Magic Formula

    • The Magic Formula (Printable)

    • Budgeting - Part 1

    • Budgeting - Part 2

    • Definitions (Cheat Sheet)
  • 5

    Real Life Application

    • The Pros and Cons of Working for Yourself

    • Alternatives to Working For Yourself

    • Rent-a-Table Agreements

    • Selling Retail Stock

    • Case Studies - Toni, Ange and Krystal

    • Pricing Structure - Part One - My Journey

    • Pricing Structure - Part Two - Peer Reviews
  • 6

    Charging for 'Extras'

    • Charging for Surprises

    • Going Mobile

    • Charging for Groups
  • 7

    The 'How's

    • How to Get Client's to Pay What You're Asking

    • Handling Price Objections

    • The Dangers of Undercharging

    • Real Life Struggles

    • Managing Price Based on Your Area

    • Charging Friends and Family

    • How to Increase your Prices

    • Price Increase Email (Template)

    • How to Upsell
  • 8

    Conclusion and Resources

    • Conclusion

    • Monthly List

    • Up Next -

    • Acknowledgements

Reviews

5 star rating

Wow

Julie-Anne Pedrido

That was a lot to take in, but so worth it! I did not realize how much it took to set up just the prices let alone what is actually passed onto the customers...

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That was a lot to take in, but so worth it! I did not realize how much it took to set up just the prices let alone what is actually passed onto the customers so that you’d be able to be profitable. I can’t wait to try these and work on my confidence ! Really loved the mini scenarios and examples. They really help get a full picture of what happens! Thanks Penny!!

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